Sales of the Kancil and Kelisa have dropped from the year 2003 onwards, declining steadily from about 100,000 a year in 2003 to only about 60,000 a year in 2006. With the introduction of the Perodua Viva, Perodua intends to change the market perception of it’s A-segment models from SMALL to COMPACT, from CHEAP to AFFORDABLE, and from INFERIOR QUALITY to HIGH QUALITY.
The Perodua Viva is an A-segment car. What
will make it a killer is it’s perceived
Toyota DNA and the lack of any other viable
choices in the A-segment. It seems most
typical A-segment buyers have moved up to
the B-segment, especially to the Perodua
Myvi. Perodua’s A-segment offering is
already more than a decade old and the
standards of how big an A-segment car should
be has pretty much changed. The Kancil has
become too small for anyone other than the
very poor.
